From scalp to the roots. Hair care that adjusts to humidity so you can play more.
Experience the Katharē Magic
Hear it from one of many customers who have switched to better! Love your natural hair from the roots. Don't know where to start? Take the Scalp Audit.
Three Easy Steps: Reject stressful beauty regimens
Honey Rose | Hair Growth Shampoo Bar
Avocado Fresco | Anti-Dandruff Shampoo Bar
Citrus Kiss | Gugo Shampoo Bar for Hair Fall & Weak Roots
Lilac Sky | Clarifying Shampoo Bar for Oily & Sensitive Scalp
Spirited Co-Wash | 2-in-1 Shampoo & Gentle Scalp Cleanser for Hydrated, Frizz-Free Hair
Katharē 100% Natural Shampoo Bar Bag
Midnight Spell | Revitalizing Keratin Deep Conditioner
Strawberry Swirl Moisturizing Revival Conditioner Bar
Coco Dreams | Nourishing Revival Conditioner Bar
Lavender Lover | Extra Shine Revival Conditioner Bar
Gugo Blossom | Hair Growth Revival Conditioner Bar
Tin Can: Convenient Storage Solution for Shampoo and Conditioner Bars
Mango Summertide | Anti-Frizz and Curl Defining Hair Cream
Katharē Hair and Scalp Care Brush
Xoleil Sun Mist | Multi-Purpose Cooling Mist with SPF 50+
Flow Scalp and Hair Tonic for Scalp Problems
Real Women, Real Results in 30 Days
We value your time and energy. If our products didn't work, we'll gladly refund your money back after 30 days of use.
Signature Sensory Experience
We cut through your stress by making your shower time the highlight of your day.
Simplified, Scalp-First Formulas
We eliminate decision fatigue. Your energy should be spent making an impact, not decoding complex routines.
Harnessing Local Filipino Botanicals
Care for your roots—all three of them. We provide deep nourishment for your scalp, honor your heritage, and ground your spirit.
Formulated for the Real & Resilient
Confidence that doesn't rely on perfection. We don't promise flawless. We promise hair that can keep up with your demanding, messy, brilliant life.
Your Scalp is Whispering. Here’s How to Listen.
5 Low-Maintenance Cuts That Actually Love the Humidity.
Let’s be frank. The Philippine summer is not "gentle." It is intense. The temperature hits 35°C, the humidity hovers around 90%, and stepping outside for five minutes feels like walking into a sauna. In this weather, the idea of standing in a bathroom using a blow dryer or a flat iron sounds like pure torture. And even if you do style it, the moment you step out for your commute, the humidity frizzes it up or the sweat flattens it down. Stop fighting the heat. You don't need more hairspray. You need a better cut. This season is all about "Wash-and-Wear"—cuts that are designed to look better air-dried and embrace your natural texture. Here are the 5 low-maintenance hairstyles dominating the summer that are guaranteed to keep you feeling presko. 1. The Wolf Cut (The "Rebel" Choice) This is the ultimate cool-girl cut. It’s a hybrid of a retro shag and a mullet—featuring lots of choppy, short layers on top that thin out towards the bottom. Why it works for Summer: It removes the "bulk" and heavy weight from your hair, physically making your head feel lighter. Maintenance Level: Zero. It is meant to look messy. The humidity actually helps give it that gritty, lived-in texture. Just wash, scrunch with a little conditioner, and go. 2. The French Bob (The "Chic" Choice) Think short. Chin-length (or lip-length if you are brave), usually with blunt edges and bangs. Why it works for Summer: It gets the hair off your neck. Say goodbye to that sticky, sweaty feeling at the nape of your neck during your jeep or grab ride. Maintenance Level: Low. This cut looks best when air-dried to bring out a natural wave. It delivers instant "polish" with minimal effort. 3. The Butterfly Cut (The "Long" Choice) If you aren't ready to chop off your length, ask for this. It involves heavy, feathery layers that frame the face and cascade down the back (resembling butterfly wings). Why it works for Summer: It keeps the length but removes the heaviness. It allows air to flow through your hair so your scalp can breathe, preventing that "trapped heat" feeling. Maintenance Level: Medium-Low. It gives you instant volume and bounce without needing a blowout. 4. The Hush Cut (The "Soft" Choice) If the Wolf Cut feels too edgy for your office job, the Hush Cut is its softer sister. Straight from Korea, this cut features soft, feathery layers that hug the face and neck without the choppy disconnection. Why it works for Summer: It distributes the weight of your hair evenly. It moves with the wind (and the electric fan) rather than getting tangled in it. Maintenance Level: Low. It looks amazing air-dried because the layers do the styling for you. 5. The Blunt Clavicut (The "Versatile" Choice) This is a long bob that hits exactly at the collarbone (clavicle). No layers at the bottom—just a clean, sharp line. Why it works for Summer: It is the "Goldilocks" length. It is short enough to dry quickly, but—crucially—it is long enough to tie up. When the heat hits 40°C, having the option to throw it into a ponytail is a lifesaver. Maintenance Level: Low-Medium. Because it’s blunt, it grows out beautifully and looks chic even when messy. The Secret to "Wash-and-Wear" Here is the truth: You can only air-dry successfully if your scalp is healthy. If your scalp is greasy, sweaty, or itchy from the heat, no haircut will save the look. Your roots will look flat, and your bangs will look stringy. To keep your new cut looking fresh, you need to manage the "Summer Sweat." The Summer Essential: Flow Scalp Tonic. Think of this as a cooling drink for your roots. It uses Aloe and Centella to cool down the scalp temperature, soothe heat-rash itch, and keep your follicles clear of sweat buildup. New season. New cut. New energy.
Learn moreSay Goodbye to Wasted Money: How to Find the Best Hair Care
We know exactly what the space under your bathroom sink looks like: a 'Product Graveyard' of half-empty bottles you used twice and hated. It's not always the product's fault—it's biology. In this post, we break down the reality of Hiyangan (compatibility) and why we’re introducing a 14-Day Risk-Free Guarantee to finally end the cycle of wasted money.
Learn moreWEAK ROOTS & STRESS-RELATED HAIR FALL: What Your Scalp Is Telling You
Hair fall is often caused by stress, hormonal shifts, or nutrient deficiencies. Scalp care supports regrowth, but internal balance is essential.
Learn moreSENSITIVE SCALP: Why Your Scalp Reacts to Everything
A sensitive scalp reacts due to inflammation or a weakened skin barrier. The best approach is to reduce triggers, simplify products, and calm the scalp before treating other concerns.
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